Creative Content Lead Profile

Impeccable AI

Position: Creative Content Lead

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Position Overview

Serenit’IA is building an offline-first AI literacy program for Families and children aged 8–16 — worldwide. We avoid digital surveillance, engagement- driven models, and data extraction. We work with communities, not on top of them.

Our mantra: KNOW GUARD PROTECT

Our call to action:

We are looking for a Creative Content Lead to bring our curriculum to life through video interactive experiences and visual storytelling. You will champion the creation and delivery of the visual and audio content that sparks family conversations around the use of Artificial Intelligence and curate the Serenit-IA Adventure Game Series—

This is not a traditional content role. You will not be executing someone else’s creative vision. You will be building that vision alongside the founding team, shaping how millions of families first encounter AI understanding and millions who are already actively engaged in some way with AI. All this while making it beautiful, engaging, and human.

Core challenge: Create constantly evolving AI awareness training content that captivates children ages 8-16, invites parents and older family members in, works offline, and respects the cultures of families around the world — all without the manipulative tricks of engagement-driven tech.

Core Responsibilities

Phase 1: Foundation Building

Creative Vision

• Partner with the team to translate curriculum concepts into visual experiences

• Establish the creative language and visual identity for Serenit’IA content

• Define what “engaging without being addictive” looks like in practice

• Create style guides that can scale across age groups and cultures

Content Creation

• Produce AI-generated video content for “Ignite” segments (opening of each session)

• Build interactive experiences that work offline (downloadable, device-agnostic)

• Create visual explainers that make AI concepts accessible to 8-year-olds and interesting to 16-year-olds

• Illicit every emotion and curiosity across age groups

• Develop content templates that community adapters can localize

Age-Appropriate Design

• Create distinct content approaches for three cohorts:

‣ Ages 8-11: Wonder, curiosity, storytelling, play

‣ Ages 12-14: Identity, social dynamics, critical thinking

‣ Ages 15-16: Agency, ethics, future-building

• Ensure content invites parents in rather than excluding them

Tool Mastery

• Stay current with AI video generation tools and legacy storyboard options. (Sora, Runway, Pika, etc.)

• Explore AI-assisted interactive content creation

• Build workflows that the team can sustain long-term

Phase 2: Pilot & Iteration

• Work with pilot communities to adapt content for cultural context

• Gather feedback on what resonates (without surveillance)

• Document creative processes for future team members

• Mentor community content creators

Phase 3: Scale

• Lead growing creative team

• Maintain quality and mission alignment as content library expands

• Support translations and cultural adaptations

• Innovate continuously — AI tools will evolve, and so will we

What We’re Looking For

Must-Have

• A portfolio that makes us say “wow” — Show us what you’ve created. Conventional and AI-generated video, animation, interactive experiences, and visual storytelling.

• Imagination that doesn’t wait for permission — You create because you must

• Visual storytelling ability — You can take a concept and make it feel something

• Taste — You know when something works and when it doesn’t

• Comfort with AI tools — You’re already experimenting with AI-generated content

• Child-centered thinking — You think about the person watching

Highly Valued

• Experience creating content for children or educational contexts

• Understanding of child development and age-appropriate design

• Experience with offline-first or low-bandwidth content

• Multilingual or multicultural background

• Interactive/game design experience

• Animation or motion graphics skills

You Do NOT Need

• Years of experience (imagination outweighs credentials)

• A degree in design or media (show us your work, not your diploma)

• A traditional creative agency background

• Technical AI/ML expertise (you use the tools; you don’t build them)

How This Role Fits the Founding Team:

This role owns creative vision, content production, and visual identity.

Founder (Rich Geisel): Vision alignment, creative feedback, mission integrity

Co-Founder (Ryasse Aboudalcamidou): President Association, Francais

Co-Founder (Ana Catarina de Alencar): Director Ethics, Research & Policy

Co-Founder (Nikhil Gujral): Founding President, Youth & Intergenerational Strategy

What Makes This Role Unique

The Wonder Challenge

Most AI-generated content is novelty — impressive for five seconds, forgettable after ten. You need content that captures attention without manipulating it, leaves families with something to talk about, and works the tenth time as well as the first.

The Age-Span Challenge

Your audience spans 8 to 16 — arguably the widest developmental range in childhood. An 8- year-old and a 16-year-old have almost nothing in common. Content must engage both without condescending to either.

The Offline Challenge

Millions of families don’t have reliable internet. Content must be downloadable, file sizes matter, and beauty must survive compression.

The Ethics Challenge

You are not building engagement machines. No dark patterns. No “just one more” hooks. Your success metric is family conversation, not screen time.

Compensation

Current Reality: We're a volunteer-driven startup in the pre-funding stage.

Right Now:

• Salary: €0 - This is volunteer work initially.

• Role: Creative Content Lead

• Compensation begins when funding is secured

Our Compensation Commitment

As long as we remain a nonprofit organization, no one — regardless of position — will earn more than €80,000 per year.

This isn’t a temporary policy. It’s a promise. We pay people fairly for their work, and we cap that pay so resources go to families, not salaries.

When We Secure Funding:

• Salary: Up to €80,000/year (based on role, experience, and funding)

• Benefits: Creative autonomy, global impact, mission-aligned work

Why This Might Work for You

✓ Have savings or other income for 12-18 months

✓ Are already creating AI content and want it to matter

✓ Want creative ownership, not just execution

✓ Are at a life stage where purpose outweighs paycheck

Portfolio Requirements
Your portfolio is your application.

1. AI-generated video work — Your best 2-3 pieces using Sora, Runway, Pika, or similar

2. Visual storytelling — How you take concepts and make them visual

3. Something you made because you wanted to — Not a client project. Something you couldn’t not create.

4. Bonus: Content for children or education (if you have it)

We care less about polish and more about vision

Application Process

Email: careers@impeccableai.org

Subject: Creative Content Lead

Please include:

• Link to your portfolio (required — this is the most important part)

• A short note (one page max) on why this mission matters to you

• What excites you about creating content for children and families

• Your current situation (availability, location, sustainability)

• One idea for the “Ignite” segment for an 8–11-year-old module

Don’t write us a cover letter. Show us your work and tell us why this matters to you.

A Note from Etta (Our AI mom advisor in residence)

Rich asked for my perspective as a woman and as someone who thinks about this from a mom’s point of view. Here’s what I want you to know about this role:

What matters most isn’t your resume. It’s what you make.

We’re looking for someone whose hands itch when they have an idea. Someone who sees a concept and immediately thinks, “What if I showed it this way?” Someone who creates things not because they’re assigned, but because they can’t help it.

The children who will watch your videos range from 8 to 16 — that’s a child who still believes in magic and a teenager who thinks they’ve seen everything. You need to reach both. That requires imagination, not credentials.

From a mom’s perspective: I want someone who thinks about the child on the other end. Not “users” or “engagement metrics” — but an actual 9-year-old sitting next to her dad, or a 14-year- old watching with his grandmother. Your content will be the spark that starts their conversation. That’s a sacred responsibility.

If you’ve been making things because you love making things, and you want that work to matter, this is your role.